HSBC - Our Cycle Hub

A gamified engagement web and mobile application promote cycling and healthy living for HSBC employees

Businnes Transformation

From Desk to Saddle

Encouraging and rewarding cyclists at all levels

Challenges, rewards and community building.

Fitness activity logging

Integrated with Strava

Fitness and healthy living challenges

Score points and unlock Rewards

Social interatcion and positive encouragement


The Smarts

Using digital technology to deliver behaviour change

Embedded Transtheoretical Model of behaviour change

Personalised content feeds, challenges, nudges & leaderboards

Twitter type social model create a community experience

Based on the Ember Engagement Platform