Reducing congestion and emissions around Loch Lomond
Loch Lomond and The Trossachs National Park is the most popular countryside destination in the country clocking up more than 7 million day visits per year. In line with its Net Zero strategy the Park wanted to encourage visitors to make better use of public transport to help reduce traffic emissions, congestion, and overcrowding of car parks. Working with our MaaS partners Fuse Mobility and Tactran as part of the Tactran Enable project we developed a comprehensive Mobility as a Service mobile app and web widget that helps visitors plan, book and pay for journeys to the park using sustainable and active travel options.
The Mobile Application includes functionality to support Days Out Campaigns providing user segmented notification, special offers surveys and competitions. The App also includes Carbon Calculator to help users quantify their own contribution to the Park's Net Zero targets.
The back office is integrated with integrated with rail, bus, DRT, Karhoo (Taxi), cycling and walking routes with the ability for local authorities to add and manage frequently changing DRT routes. RDG compliance makes it possible for users to purchase rail tickets at the best possible price.
The web widget widens accessibility to the Journey Planner by being capable of being deployed on third party websites for distributed access via existing park resident and supporting organisations visitor sites.
The UK's National Parks are vitally important resources for our health, recreation, environment and economy and the Lock Lomond and The Trossachs National Park organisation is determined to protect and preserve this for future generations - while making visiting as pleasurable and close to Net Zero experience as possible.
