Our evidence-led, inclusive approach to digital product design integrates data-driven insights, inclusivity principles, and standardised design practices to create great user experiences.
This methodology emphasises the use of quantitive and qualitative user research and analytics to guide design decisions, ensuring they are based on real user needs and behaviors.
It prioritises inclusivity, ensuring that products are accessible and usable by diverse populations, including people with disabilities and those from various cultural and socio-economic backgrounds.
We utilise a design system approach which maintains consistency and efficiency, leveraging reusable components and standardised guidelines to streamline the design process.
This combination fosters a holistic and user-centric design ethos, enabling the creation of digital products that are not only functional and beautifully crafted, but also intuitive and adaptable to evolving user needs.
We use both in-person and remote Co-Creation and Co-Design processes to really understand what's 'perfect' for your users and stakeholders. This helps you to deliver genuine user value, defines your roadmap and dramatically improves your chances of success.
We use primary and secondary user research to truly understand the accessibility needs of users and work this into product from the very start with an accessibile design system and component library. We use a combination of internal QA audit checklists and automated tools such as Google Lighthouse and accessiBe.com to perform accessibility audits against WCAG 2.2 AA.
We use performance and behavioural analytics to optimise the deployment of your content within goal driven user journeys - creating excellent, efficient and effective user experiences.
We encourage you to stay in lock step with us throughout the UI/UX design process using online design platforms such as Figma.io. We value a fully integrated approach from clients and provide easy ways to collect regular feedback from multiple stakeholders.
For rapid prototyping we use a range of online tools such as Figma.io and Maze.com which provide for direct design collaboration and rapid testing of specific prototype workflows with overlayed instructions and feedback questions.
Inclusivity is at the heart of our design thinking. Whether we are addressing your specific EDI policies or designing services for all citizens we respect the principles of Accessibility, Gender, Privacy & Safety by design.
For brand and consistency within navigation and usability, we use a Design System approach. This means that we can create and embed a User Interface Kit that underpins the navigation hierarchy to build common patterns, typography, button styles, form fields, and other interactive elements aligned with your brand guidelines.
We use objective, data and evidence based design decision making processes to ensure that every design decision is made in pursuit of your users needs and your organisations target outcomes.
Understanding the needs, perceptions and barriers that users face is the core to our design decision making. We conduct efficient, outcome focused, direct user research making extensive use of co-design and co-creation methods that include even the hardest to reach users in the process.
